PrismsCRM Overview

PrismsCRM has been developed from our own first-hand, deep experience and knowledge within the Pharmaceutical and related Healthcare industries. It is designed to allow for a combination of our client's own Sales & Marketing expertise and Technological advancement that provides users with opportunities of exploring, recognising and maintaining what works and growing their market and acts as a front-line Sales Force Effectiveness (SFE) tool for organisations of all sizes.

PrismsCRM is a world-leading Pharma centric CRM solution built primarily to address the needs of Pharmaceutical and related companies in managing their field force effectively whilst being able to source and utilise information gained for wider strategic marketing purposes. From the field force perspective it gives a 360° view of individual territory and customers around whom all activities and interactions take place and are accounted for and from the Management perspective it gives a multi-dimensional view of the geographies , customers, activities , Sales vs Efforts and the ROI per call.

In PrismsCRM, every individual has a defined “role” within whatever hierarchy exists for your organisation and the system helps “bridge the gap” between Marketing, Product, Medical and Sales teams with the underpinning aims of driving efficiencies and effectiveness.

Features

Simplicity	Customer Classification
PrismsCRM is user friendly and self intuitive and designed for ease of use by people without depth of experience in such interfaces.	Customers can be classified in many ways including by product support and potential, overall support, business value, client type and frequency of visit, as examples.
Customers	Distributor & Wholesaler Management
PrismsCRM offers 360° View of Customer. Complete Customer Details, Customer Prescribing or Purchasing patterns and Preferences. PrismsCRM also helps in Identifying the right customer for the right product, planning interactions, resource allocation and the like.	Manage not only your customers but also your distributor or wholesaler networks. PrismsCRM can be directly integrated with an existing portal to book orders and your distributor or wholesaler gets an immediate alert for invoicing along with dispatch details.
Real Time Access	Territory Management
PrismsCRM Web offers real-time access to customer data for analytics, personalised dashboard for all users and extensive reporting capabilities. PrismsCRM Mobile and PrismsCRM Spectra can be synchronised at any point of time to get real time data from your server.	PrismsCRM flexibility allows you to assign and re-assign sales territories when required, without fuss. Similarly, new territories can be created from any existing geography and two territories can be merged to form a single territory.
KOL Management	Workflows and Approval Management
KOL Management in today's Healthcare environments calls for an entirely different approach compared to others in your client base. PrismsCRM KOL Module helps ensure your relationships with KOL customers is planned and managed towards the specific objectives you seek.	In PrismsCRM, Workflows can be set up and executed by the users. With automated approval management, all changes requested by the field force can be sent for hierarchical approval. Workflows allow for progressive, step by step approval processes towards campaign execution.